Customers expect to find the answers to their questions about your business any time, day or night. But staffing a contact center 24/7 isn’t feasible for most businesses. And site visitors notoriously will neglect traditional FAQ pages if they can’t find the information they’re looking for on your site within seconds.
If your customers can’t find the answers they’re looking for from your company, they’ll move on to someone else, jeopardizing your relationship with them. Getting customers the right information as soon as possible is critical to keeping them happy.
When customers can find answers to their questions about your products or services, they’re more likely to purchase from you and report satisfaction with the experience. Frequently Asked Question pages can be one of the top converting pages on e-commerce sites as vistors find the information they need to make a purchase decision.
But FAQ pages can be complicated. Disorganized information might frustrate visitors before they find the answers they’re looking for. And for many companies, FAQ pages are a one-and-done proposition – they’re created when the site is launched and long neglected over time.
Our avatars solve those problems. Because customers can ask their questions directly to the avatar, there’s no hunting around long pages in search of their question. We also regularly review questions users have asked the avatar to add responses for questions that might not have had an answer. The content is always up-to-date and easy to find.