CodeBaby Character ‘Officer Smith’ Helps CSPD Fight Crime (Video)
This is a cool news segment we worked on with our local NBC affiliate. It really highlights how pleased the Colorado Springs Police Department is with their CodeBaby Character “Officer Smith”. With the help of “Officer Smith” the department offers citizens assistance with online crime reporting. Citizens seem to agree! Since the department’s decision to insert “Officer Smith,” it has experienced a 298% increase in accurate non violent crime report fill outs!
Read MoreWeb Usability vs. Online Customer Experience
It is interesting how our history shapes the way we view the world. These days, I’m spending my time focusing on the approach of websites, and reflecting on the assumptions that influence how we think about and execute websites. It appears, three themes dominate the conversation rooted in the history and experience of the last 15 years. The first theme is traffic. Simply put, how can I drive traffic to my site given everything that is competing for attention online. SEO, SEM, Adwords, PPC, all are focused on getting people to my site. This is a legitimate concern. After all, I can’t get results with a customer on my website unless I first drive them to my site.
Read More15 Year Old Approach of Websites
The approach of websites and online customer experience has changed little over the last 15 years. The approach is essentially one of read-and-click, look-and-click, read-and-click, navigating through a hierarchical collection of pages containing all this read-and-click content. Granted, there is “shinier” content on pages, but the basic approach hasn’t changed in the last 15 years. The problem is this approach has some fundamental flaws.
Read MoreThere Is A Human Behind That Click
These days, I’ve been spending more time around web metrics andanalytics folks. These people apply technology to capture, measure, and analyze the data of site visitors on a website. The goal is to use all this data and analysis to optimize sites to get the best results. At the most basic level, Google Analytics provides basic analytics on “bounce rates”, time on site, page views, click thru rates, and so on. More advanced products provide not only deep views into more detailed data on click data on sites, but also correlates the data to user segments and personas.
Read MorePatient Experience Prepares to Go Online
In almost all consumer segments, customers are increasingly looking to conduct business with companies online. So for instance, almost all travelers plan and book travel online. Readers buy books online, and increasingly download and read their books on digital devices like the iPad or Kindle. People shop for clothes and goods online. And so on. In short, more and more customer experience is going online.
Read MoreThe Next Generation of CodeBaby Characters
Meet Koko! CodeBaby’s latest character. This lovable little guy has a unique morphing talent allowing him to transform into a vast array of different character designs. The following video shows the process that CodeBaby’s Art Team went through to bring Koko from concept to CodeBaby, and eventually to our customers.
Read MoreHola! One simple solution to the challenge of a multilingual site
As of December 31, 2009 there were an estimated 1,802,330,457 Internet users, according to Internet World Stats. Internet usage worldwide has increased 399.3% since 2000, and now more than ever, it‘s crucial for companies to communicate effectively online with non-English speakers. CodeBaby offers a solution that does just that. The top language used online at the end of 2009 was …
Read MoreHow do you choose to submit your BP Oil Spill Claim?
Last week, BP announced that the gulf oil spill had been contained… for now. BP’s website has reported that as of July 16: $191 million paid 36 field offices, with translation capability at 9 112,000 total claims 1,500 member claims team Claims for damages can be made by calling a toll-free number or online. They will cover …
Read MoreThe Emotion Book Boom
Almost a year ago, I wrote a blog post on the “Historical Bias Against Emotion.” Simply put, emotion has gotten a bad rap since the era of the Enlightenment; we’ve largely been conditioned to think that the world would be a better place, and we’d all make better decisions if we were just more rational. Turns out, that’s not the …
Read MoreCollege Bound: A prospective Pikes Peak Community College student describes the application process
Remember the college application process? Not the most enjoyable experience. Pikes Peak Community College (PPCC) in Colorado Springs is changing that. It has taken an innovative approach by making its online application a simple, interesting process. By using Addy, a CodeBaby Character, to assist applicants and answer their questions, students are engaged throughout the application process. This increased application completion rates, decreased application error rates, and reduced call volume for the PPCC Admissions Staff.
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