DATA-BASED DECISIONS TO IMPROVE YOUR CUSTOMER’S EXPERIENCE
We go beyond basic analytics reporting by providing recommendations to maximize your customer’s online experience and increase top line revenue. Your digital communication services are tracked, analyzed, and delivered with performance recommendations unique to your specific customer experience needs and key performance indicators. You benefit from a comprehensive perspective that allows us to quickly suggest meaningful changes to help you meet your business goals.
Strategies to ensure your success
Your iDAvatars services team follows a proven framework for success using a combination of project and agile management that include the following: discovery, setting goals and objectives, creative strategy, production, architecture, integration, and quality checks before go live.
THE FOUR PILLARS
Unique to iDAvatars is our commitment to ensure your customer journey is supported by the four pillars–the complete measurement of success. Each interaction, video, and iDAvatars enhanced page fulfills the requirements of one or more of the pillars of engage, guide, navigate, and convert.
THE CUSTOMER PROGRAM METRICS ASSESSMENT
Early in your account management process, we’ll review your objectives stated during the discovery and discuss strategic decisions for your measurements of success. In interactive meetings, we work with you to develop program objectives, goals, key performance indicators (KPI) targets as well as identify data segments for analysis.
Reports with Purpose
See detailed information on the level of Active Visitor Interactions on iDAvatars’ enhanced pages. For example, you can determine the total number of times and rates at which Visitors were assisted by the IVA or decision support tools on the page.
View how well your conversion objectives and specific KPIs are achieving your goals. These reports will tell you how many times and at what rate iDAvatars is helping you achieve your program objectives.
Know how often and for how long your customers are viewing IVA segments and as measured by Unique Visitor views vs. how many videos were played in total.
These reports are incredibly flexible and allow you set as many events as you would like to measure to track not only behaviors but demographic information.
Know how many times individual visitors came to your site thus being able to parse new and returning behavior, how long they remained on site, and the duration of visits on the iDAvatars enabled pages.
Demographics are the key to helping you define your audience needs, level of buyer readiness, messaging, and device usage. We can cross reference Visitor metrics with data factors such as age, gender, and devices used to reach your site.
Custom Reports: In addition to these reports, with the premium managed service option, iDAvatars offers unique reports that might be needed such as A/B , multivariate, and cross-platform testing.