CodeBaby extends characters’ reach to mobile devices
CodeBabies are hitting the road.
CodeBaby, the Colorado Springs-based developer of digital characters for sales, electronic learning and customer service, has begun a pilot program with a health care company it declined to identify to use the three-dimensional characters on smartphones, tablet computers and other mobile devices. CodeBaby spent the past two years adapting its characters for mobile use, using open-source HTML5 video software so the characters can be used on any mobile operating system, including those used by iPhones and iPads made by Apple.
“More and more people are accessing information from tablets. … It’s vital that we make our service available in the mobile market,” CodeBaby CEO Dennis McGuire said. “In two or three years a majority of devices will be mobile and we are the first in the markets we serve to be able to do this.”
CodeBaby demonstrated its new mobile capabilities on iPads during the ad:tech San Francisco digital marketing and technology conference that ended Wednesday. The company said its technology can also be used on tablet computers such as Amazon.com’s Kindle, Samsung’s Galaxy and many others.
Privately held CodeBaby employs about 30 people in downtown Colorado Springs to develop the characters, which it calls virtual assistants. The company was started in Canada by founders of a video gaming firm in 2001, but didn’t create its first product until 2004 and moved its headquarters to the Springs in 2007. Customers include the city of Colorado Springs, Pikes Peak Community College, Provident Lending Corp., Net Nanny and Medtronic.
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