5 Keys to Success with Online Customers
Increasingly, website owners are seeking key dynamics for connecting with online customers. For the next series of blogs, I’ll focus on 5 keys for success with online customers. Each one emphasizes an element of making a human connection with site visitors. The 5 keys are: 1. Grab Attention 2. Engage Emotion 3. Entertain / Gamification 4. Design Experience …
Read MoreHow to bring your brand to life online
Your website is the online nerve-center where you showcase your products, services, client wins, news and what sets your business apart from the competition. Yet, words and images are hardly as engaging as a conversation, presentation or live person discussing your company. As a small business owner, you understand this fact, and ideally, you’d like to engage each visitor with a one-on-one conversation…if only it was financially and logistically feasible. What’s more, your small business model doesn’t have a limitless budget to upgrade the website constantly or chase every new technology.
Read MoreForget Pop-Ups – Tips for creating engagement on your website
How frustrating is it when you go to a website, only to find it cluttered with a bunch of distracting design elements and confusing navigation? Even worse, within the first 10 seconds of visiting the site, you notice your pop-up blocker is having a field day, blocking multiple ads. The website experience is just the opposite of engaging …
Read MoreCreating an Emotionally Engaging Online Experience
While you likely receive many directives as a sales or marketing professional, one goal outweighs all others – drive qualified leads that convert to sales. After all, leads turn into sales and sales drive revenue. In light of this, it is critical to examine every sales and marketing initiative to ensure it has the highest likelihood of producing qualified leads. Since websites are typically a primary source of lead generation, it is absolutely necessary to thoroughly review your sites lead generating abilities.
Read MoreYour Competitive Advantage Is Your Customers Buying Experience
We have all had it, that “buying experience” that was anything but pleasant. For some it was buying a car from a stereotypical “used car salesman” or that pushy life insurance salesman. For most it was not the features or the uniqueness of the product that lead them to purchasing, it was the experience they had as they went through the process. Companies that create superior buying experiences are able to truly differentiate themselves in the marketplace.
Read MoreConversions, Not Just Eyeballs
Last week I was talking to a prospect (who I am happy to say is now a CodeBaby customer) about the art and science of website conversions. Their company is a niche B2C eCommerce website that has almost 50,000 unique visitors each month. They have a conversion rate (signup for a daily tip newsletter) of 0.5%, and 10% of those conversions turn into revenue (automated personal program and/or in-person coaching program). Doing the simple math, they close about 25 deals per month from their website. To them it is not a terrible number, but they believe they should be generating more from their site.
Read MoreCodeBaby Interviews Aaron Kahlow, CEO of Online Marketing Connect
CodeBaby Interviews Aaron Kahlow, CEO of Online Marketing Connect Aaron Kahlow serves as chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, he is one of the more well-known faces in the online marketing and advertising space. Aaron is considered a leading online …
Read MoreCodeBaby ANNOUNCES 300th eLEARNING CUSTOMER: Unisys
CodeBaby is pleased to announce its 300th CodeBaby Studio 4.1 customer: Unisys.
Read MoreBeyond the Click: Online Experience Streams
Much of the focus on optimizing website results has been around “clicks.” For instance, we’ve focused on how to make a landing page more effective at getting a visitor to click on the desired button, to get that crucial first click. Similarly, we’ve focused on how to make an eCommerce page more effective at getting a customer to click the Add-to-Cart button. Now let me say, this focus on these key points, these key clicks is appropriate. After all, if a person doesn’t make that first click, you don’t have any chance of getting to the desired outcome with a site visitor. But this focus on clicks is only part of the story.
Read MoreThe CodeBaby Company Culture
At CodeBaby we work hard and we play hard. That is our culture in a nutshell. Be it the company breakfast club, soothing scooter rides across the office or late nights designing strategy for the next cool CodeBaby Character—we believe creativity is sparked by having fun while working hard and not punching a clock. Seriously, is it possible to manage creativity when folks are tied to a 9-5 mandate? That said, our corporate lifestyle is getting some buzz from local media!! Below is a recent Colorado Springs Business Journal cover story highlighting our work/play balance a.k.a The CodeBaby Culture!
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