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These days, I’ve been spending more time around web metrics andanalytics folks. These people apply technology to capture, measure, and analyze the data of site visitors on a website. The goal is to use all this data and analysis to optimize sites to get the best results. At the most basic level, Google Analytics provides basic analytics on “bounce rates”, time on site, page views, click thru rates, and so on. More advanced products provide not only deep views into more detailed data on click data on sites, but also correlates the data to user segments and personas.

Meet Koko! CodeBaby’s latest character. This lovable little guy has a unique morphing talent allowing him to transform into a vast array of different character designs. The following video shows the process that CodeBaby’s Art Team went through to bring Koko from concept to CodeBaby, and eventually to our customers.

As of December 31, 2009 there were an estimated 1,802,330,457 Internet users, according to Internet World Stats. Internet usage worldwide has increased 399.3% since 2000, and now more than ever, it‘s crucial for companies to communicate effectively online with non-English speakers. CodeBaby offers a solution that does just that. The top language used online at the end of 2009 was …

Remember the college application process? Not the most enjoyable experience. Pikes Peak Community College (PPCC) in Colorado Springs is changing that. It has taken an innovative approach by making its online application a simple, interesting process. By using Addy, a CodeBaby Character, to assist applicants and answer their questions, students are engaged throughout the application process. This increased application completion rates, decreased application error rates, and reduced call volume for the PPCC Admissions Staff.

We were thrilled to have our CodeBaby Chairmen Dr. Ray Muzyka and Dr. Greg Zeschuk, also known as the rockstars of the gaming industry, visit our Colorado Springs Office on April 26 and 27. Their visit was a huge success and included a VIP reception, lectures at local universities, breakfast with the CodeBaby staff and a meet and greet with University of Colorado Denver students. Needless to say, it was a busy couple of days for these legends in the gaming world.

The Pikes Peak Chapter of Public Relations Society of America (PRSA) served up an incredible luncheon on Thursday, April 15. We were honored that CodeBaby CEO Patrick Bultema was asked to present the keynote address, which focused on how the customer experience has gone online. More specifically, he talked about the challenges of making the human connection in a new digital world and incorporated impactful video clips and a live online CodeBaby Conversation into the presentation.

I definitely wasn’t prepared for the types of costumes we would be seeing at the 15th Annual Halloween & Attractions Show: a St. Louis queen who was oozing blood from her curling iron burn, the girl from the Exorcist with a mobile bed, a demon character (who I mistook for my ex-husband), and Nurse Rachet just to name a few. CodeBaby partnered with our customer, Tekno Bubbles, for the 15th Annual Halloween & Attractions Show on March 25-28, 2010 in St. Louis. After battling a spring blizzard, I began the show with a kick off party at the Renaissance Grand Hotel on Wednesday night. Tekno Bubbles had its bubble machines set up blowing its patented non-toxic bubbles that glow a bright gold or blue under a blacklight and they were the hit of the party, which concluded with a costume contest.