Providing Interactive Support – Maximizing Online Outcomes (5 of 5)
As we reach the last post in our series, “Maximizing Online Outcomes,” it’s time to switch gears from using your website to increase revenue to the concept of using your website to save money. It’s not a surprise that the payroll for customer support often accounts for a large portion of a company’s personnel budget. Yet, customer support is not …
Read MoreNew Product Announcement – Maximizing Online Outcomes Series
As we reach the last two posts in our series, “Maximizing online outcomes,” today we’ll examine another way your website can be used to increase engagement, and ultimately, revenue. You can use your website as an interactive nerve-center for important announcements and news. Take the case of a new product or service announcement. From research and development to capital investments …
Read MoreGenerating Interest in a Loyalty Program – Maximizing Online Outcomes Series
In our blog series, “Maximizing online outcomes,” we have discussed the concept that a website’s success is largely based upon whether it ultimately generates revenue or reduces costs – or both! One place where a website can have a powerful impact on revenue is if it engages and retains current customers. To accomplish this goal of increased retention, your company …
Read MoreBoosting Conversions – Maximizing Online Outcomes Series
As we discussed in the introduction to our blog series “Maximizing Online Outcomes,” your website needs to contribute to your revenue in order for it to be deemed successful. One way it can accomplish this goal is to increase website conversions. Depending on your industry and online goals, your conversion could be defined as an online sale, a completed inquiry …
Read MoreMaximizing Online Outcomes (Part 1 of 5)
What are your online goals as a marketer? From lead generation or completed contact forms to actual online transactions, your optimal website outcomes will vary depending on your unique business and vertical market. Regardless of your objectives, one fact remains consistent – your website needs to either make a positive contribution to your company’s revenue stream or reduce bottom line …
Read MoreWhy an Engaging Online Experience is Critical to Universities
One message we consistently emphasize at CodeBaby is the importance of creating a unique and memorable website experience for your visitors. Strategies to accomplish this goal include clean website design, compelling content, targeted landing pages, mixed media and interactive technology. But you don’t have to rely on our opinion that a positive web experience is important – there’s research …
Read MoreWhy Websites Fail…and How to Stop It
Much like marketing or sales campaigns fail to drive the desired results, sometimes websites can fail too. The reasons why a website or specific web pages don’t succeed can be complicated, ranging from design flaws to poorly conceived navigation or an utter lack of search engine optimization maintenance. Whatever the cause, a website failure is especially painful because in …
Read More7 Reasons a Digital Character Brings Value to Your Website
What makes one website more memorable and likeable than another? The websites that make a favorable impression seem to strike a certain balance between visual aesthetics and user functionality, while also making the viewer’s experience engaging. While there are a number of tactics to consider in enhancing your visitors’ experience, one idea to explore is the use of …
Read More5 Ways to Increase Engagement…and Conversions
According to a Netcraft Web Server Survey completed in December 2010, 266,848,493 websites are currently online. This number represents an increase of 7 million in number of hosted websites during the last few months of 2010. As these numbers clearly illustrate, there are a lot of websites today. What do these numbers signify in relation to your web …
Read MoreThe First Key to Success with Online Customers: Grab Attention
No surprise the first key to success with online customers is gaining their attention. After all, unless you capture the attention of a site visitor, you don’t stand a chance of getting any of the subsequent clicks and outcomes you want. What’s more, if you don’t grab the attention of your online customers, they are almost surely headed off to another website … and it’s probably one or your competitors to make matters worse.
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