For Immediate Release:

MEDIA CONTACT:

Angela Smith, Public Relations Specialist
CodeBaby
Angela.Smith@CodeBaby.com
719.387.8358 ext. 106

SaaS University Conference Features CodeBaby CEO as Keynote Speaker

COLORADO SPRINGS, Colo. – July 19, 2010 – CodeBaby announces CEO Patrick Bultema will be a featured keynote speaker at the SaaS University Conference in Washington, D.C. on July 20-22, 2010. Bultema will present: “Analyzing and Optimizing the Customer Experience Online.” Bultema’s keynote is part of the SaaS University Conference, which is recognized as the most comprehensive program in the industry on launching or running Software as a Service from a licensed business model.

“CodeBaby is a natural fit at this conference since we take the online customer experience and provide a unique solution with proven results, which are providing dramatic value for our customers, ” says Patrick Bultema, CodeBaby CEO.

Bultema’s session focuses on the ultimate measure of customer experience.  In the past, this has been a face-to-face conversation, but this has changed now that customers prefer being online.  His session provides insight into the nature of human behavior online, drawing from scientific theories and studies to help in overall website optimization efforts.

“Patrick’s presentation deals with a cutting edge topic; the psychology and science of how people interact with websites and the most effective way to maximize interaction and increase revenue as a result of that,” said Rick Chapman, Publisher and Managing Editor of Softletter. “Anyone who’s ever visited a website with interest in finding out more about a company’s products and services and left after a few seconds in disgust after experiencing a poorly designed interface will find this presentation of great interest.”

About Patrick Bultema:

Patrick Bultema is CEO of CodeBaby, a new media, internet software company providing innovations for online customer experience and conversion metrics. Throughout his career, Bultema has been recognized as an industry and company maker. He has served as an executive, venture investor, board member, and advisor to tens of venture-financed startups. He was most recently a Venture Partner with vSpring Capital. He was CEO of XAware, and CEO of FrontRange Solutions, a global CRM software company. He was a founder and Executive Chairman of Knowlix, and was Chairman and General Manager of the Help Desk Institute, then a Ziff-Davis company.

A noted author and speaker, Bultema is recognized as one of leading experts in the customer industry throughout his career bringing together technology and customer experience. He was founding Executive Editor of Customer Support Management Magazine, and has been a thought leader in the CRM space. Bultema holds a Bachelor’s degree from California State University and a Master’s from Princeton.

About CodeBaby:

CodeBaby is a privately held internet software company with offices in Colorado Springs, Colo. and Edmonton, Alberta. Its cutting edge technology enables companies to quickly and easily create high-quality, realistic digital character conversations that engage online customers to optimize results.

These customized and interactive conversations are creating value for a rapidly growing number of Fortune 1000 companies as well as mid-sized clients.  With extensive analytics, CodeBaby Monitor allows clients to track and tune CodeBaby Conversations to achieve dramatic results that include lead capture, cross-sell / upsell, customer service, online learning, and other web tasks.  To learn more about CodeBaby, visit www.codebaby.com.

About Softletter:

Softletter disseminates business insights for software developers and publishers through newsletters and seminars. Its staff of industry experts keep senior level industry executives, product managers, and key industry consultants abreast of business issues and trends in software publishing via a twice-monthly industry newsletter, Softletter, that tracks new marketing and distribution tactics, company operations, finance, pricing models, product management, and emerging technologies in the desktop, enterprise, Open Source and software-as-a service (SAAS) market segments. Seminars, such as Softletter’s groundbreaking “SaaS University Series”identify market shifts, new realities, and opportunities so that company executives can understand and profit from them. For more information about Softletter and its newsletters, seminars and other services, visit WWW.SOFTLETTER.COM.

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